Bilateral Relational Discernment Framework
You already know who doesn't belong in your circle. You just haven't asked yourself why you're still in theirs.
Power vs Purpose is a relational discernment framework that helps you evaluate every relationship in your life, including your role in theirs. Because you can't fix your circle without facing your mirror.
This isn't a people problem. It's a placement problem.
You've done the work. You've set boundaries. You've distanced yourself from people who were draining you. Maybe you even had the hard conversation.
And somehow... you ended up right back here. Different people. Same patterns. Same feeling of pouring into relationships that don't pour back. Same exhaustion from carrying people who never asked to be built, they just wanted access.
Here's what nobody told you: cutting people off doesn't fix the pattern if you never examined why you let them in.
And here's the part that's harder to hear: some of the people you cut may not have been the only problem. You may have been misplaced in their life too. Staying for what the relationship gave you. Calling it building when it was really borrowing. Overestimating your own role while underestimating your own motives. That's not a character flaw. That's a blind spot. And this program was built to eliminate it.
“You can't fix your circle without facing your mirror.”
The thesis behind Power vs Purpose
Built from experience. Not theory.
Damon Rich didn't build this framework in a classroom. He built it from a betrayal.
Someone he trusted, a mentor, a big brother figure, someone he believed was aligned with his purpose, broke that trust in a way he never saw coming. But the betrayal wasn't the lesson. The lesson came when he looked back and realized the signs were there the entire time.
That's when the framework shifted from evaluating them to evaluating himself. And that shift, from one-direction evaluation to bilateral discernment, is what makes Power vs Purpose different from anything else out there. Damon is a clarity coach, speaker, and the founder of RichClarity. He works with individuals, couples, leaders, and organizations on the thing nobody wants to talk about: the relational dynamics that are quietly costing you your purpose.
Two questions. Not one.
Every relational framework asks one question: who is in your life and why? Power vs Purpose asks two:
Why are they in your life?
Why are you in theirs?
That second question is the one that changes everything. Because it turns the evaluation inward. It stops you from only diagnosing others and forces you to examine what you're bringing to the dynamic.
See clearly
Identify whether each relationship is driven by power (influence, access, visibility) or purpose (alignment, growth, direction). Then ask the same question about yourself in theirs.
Audit honestly
Examine why you tolerate what you tolerate. The Drug: you keep power people close because they feed your ego. The Fear: you tolerate derailers because confrontation feels dangerous.
Evaluate by evidence
Stop going off feelings and start going off fruit. Five markers: Direction, Energy, Truth, Consistency, Reciprocity, applied in both directions.
Respond with intention
Reinvest in builders. Reposition the misaligned. Set boundaries that address both sides. Release what is over.
Choose your experience
Same framework. Different levels of support.
Self-Paced
On Your Schedule
- Phase intro videos from Damon
- All 4 phases + 9 exercises
- Save and return anytime
- Final document export
- Completion coaching session offer
$97
Enroll Now →Cohort
Guided with a Group
- 4-week live program
- One 90-minute session per week
- Coach-guided weekly progression
- All exercises + accountability checkpoints
- Final document export
1:1 Coaching
Direct Partnership
- 5 sessions total across all 4 phases
- 30-day follow-up review session
- Coach-unlocked phase progression
- All exercises + accountability checkpoints
- Final document export
$1,297
Enroll Now →Workshop
Custom Engagement
- Organization or church brings Damon in
- Format and schedule customized for your context
- Pricing set after discovery call
- Same framework and content as cohort
Custom
Book a Discovery Call →Common questions
The framework was built by someone whose faith is central to his life and work. Scripture is woven in naturally where it applies. But the framework stands on its own without it. If you are coming from a faith background, it will resonate deeply. If you are not, it still works. This is about discernment, not denomination.
If you have never done structured relational work before, self-paced is a great starting point. If you want accountability and a shared experience, the cohort is the move. If you know the work is deep and you want someone walking through it with you personally, 1:1 is where the deepest transformation happens.
No. Your responses are private by design. Your coach can see which exercises you have completed and where you are in the process, but they cannot see what you wrote. That privacy is built into the system at the technical level, not just as a policy.
Yes. Many people start self-paced and realize they want deeper support. The 60-minute coaching session add-on at completion ($197 total) is designed for exactly that, and it is the natural entry point into a 1:1 engagement if you want to go further.
Absolutely. Request a discovery call and we will design a workshop format that fits your people, your context, and your schedule.
Ready to face the mirror?
The people in your life aren't random. Neither is your role in theirs. Start the work.
RichClarity Academy